(2005) posited that it is of great significance for organizations and marketers to consciously recognize and consider their consumer behaviors and the characteristics influencing buying behaviors. The determinants of individuals’ demand generally include price of the product, prices of related products, consumers’ income and tastes. In the context of consumer behavior, culture is defined as the sum total of learned beliefs, values, and customs that serve to regulate the consumer behavior of members of a particular society. Individuals are rarely uninfluenced by this effect and it will affect their behaviour. R. ationale for the . Factors affecting consumer buying behavior N Ramya and Dr. SA Mohamed Ali Abstract Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. The obtained data are interpreted quantitatively. A survey was conducted on 1400 people from the different parts of Turkey. The culture of the United Kingdom, with its persisting class consciousness, differs in many ways from that of the United States. Within a cultural group, there exists many subcultures. Motivation speaks to the internal needs of the consumer. The main objective of the study was to examine the influence of cultural factors influencing consumer behavior. A) Brand name, quality, newness, and complexity B) Advertising, marketing, product, and price C) Outlets, strategies, concept, and brand name D) Quality, advertising, product positioning, and strategy Ans: A Description 1. Economic factors 5. The four most important factors affecting buyers’ behavior are: Cultural Factors, Social Factors, Personal Factors and Psychological Factors. There are various factors which affects consumer behaviour. Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them. Culture – Culture is basically the way of living and thinking pattern that is followed from generation to generation in a society. Culture is an important force that has a deep impact on several things in people’s lives from their taste to their wisdom and basic choices. Cultural Factors. Eleonora Pantano (University of Calabria, Cosenza, Italy) EuroMed Journal of Business. Social factors play an essential role in influencing the buying decisions of consumers. Learn More → The culture a person is born into goes a long way toward determining that individual's behavior patterns, beliefs and values. This survey will take 5 minutes from your time, feel free to express your opinion. Publication date: 17 May 2011. To some extent, culture is simply what comes most naturally to a person – what fits within their values and belief systems, and what they see others around them doing. The information acquired from the results are analyzed and interpreted by the computer packet programs. To understand the factors that influence consumer behaviour and develop sound marketing strategy S. No. Introduction to Consumer Behaviour: Origins and Strategic Application. Abstract. Consumer behavior is influenced by cultural factors like social class, buyer’s culture, and subculture. Factors Affecting Product Adaptation. al. Scholars have discussed these factors in different pairs and groups. Advertisements. A consumer’s level of exposure towards foreign goods or lifestyles may influence his buying decisions and preferences. FACTORS AFFECTING CONSUMER PURCHASE BEHAVIOR According to (2), Consumer purchases are influenced by four factors. There are a large number of factors which affect culture; the most important of them are described below: 1. The main purpose of this paper is to explain the influence of psychological factors on the behaviour of consumer markets based on certain views on the mechanism of motivation. Culture denotes the ways of living of people, beliefs, values, customs, institutions, languages, technology, art and is considered as the sum total of knowledge, belief, art, morals, custom, and other capabilities and habits acquired by man as a member of the society. Ikeja has six regions. It affects the style a person loves to the music he prefers and even the literature he reads. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. Cultural Factors Influencing Consumer Behavior Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. Moreover, the characteristics of the buyer itself also affect the buying behavior. Next Page . Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer behavior.Culture is the most basic cause of a person’s wants and behavior. it’s very important to know the Factors Affecting Consumer Behavior. In this study, the affect of cultural factors on consumer buying behaviour is investigated. II. Cultural Factors affecting Consumer Behaviour. The current study aims to examine the cultural factors which influence consumer buying behavior in Sunyani-Ghana. From each region two provinces are selected by random sampling method. Factors affecting consumer behavior of purchasing tobacco products . Table 2.1: Factors Affecting Buying Behaviour Such as personal, cultural, psychological and social factors. Internal or Psychological factors 2. Human beings are social animals. Culture has always been a predominant determinant of consumer behaviour. Factors influencing consumer behavior Cultural Factors have strong influence on consumer buyer behavior. Consumer Behavior - Cross-Culture. Previous Page. Cultural factors affecting consumer behaviour: a new perception model. Consumers tend to have an attitude when it comes to a particular product being made in a particular country. The way of life under the Mediterranean sun is quite different from Nordic life in the cold. Where these factors are cultural factors, social factors, personal factors, and psychological factors. Q.38._____ are factors that have been shown to affect consumer behavior. ADVERTISEMENTS: The consumer behaviour or buyer behaviour is influenced by several factors or forces. Basically, culture is the part of every society and is the important cause of person wants and behavior. ii. Lamb et al. Subculture . Culture is another important factor affecting consumer behavior, and one most noticeable in terms of nations. unique cultural/societal factors that operate in a particular context. Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include: Cultural Factors. There are five questions that support any understanding of consumer behaviour. Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Culture is defined as a shared set of practices or beliefs among a group of people in a particular place and time. Growing up, children learn basic values, perception and wants from the family and other important groups. Eastern Academic Journal ISSN: 2367-7384 Issue 1, pp. This article points out some of the important factors that need to be considered when attempting to understand the Japanese market and the psychology of the Japanese consumers. Personal factors! Culture. 2.1 Culture Basically, culture is the part of every society and is the important cause of person wants and behavior. Keywords: Consumers, Culture, Sub Culture, Social Class Anahtar Kelimeler: Tüketici, Kültür, Alt kültür, Sosyal Sınıf 1. A plethora of research has accumulated that shows a strong relationship between culture and consumer behavior. i) Who is the market and what is the extent of […] We need people around to talk to and discuss various issues to reach to better solutions and ideas. Eg. ISSN: 1450-2194. The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market. (2012) enlists the studies as in the following. Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. Understanding how to motivate your customer is a powerful tool. Consumer behaviour doesn't remain the same or constant in every situation it changes time to time. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in Nagaland. All these things created an arousal in the author’s mind to study about the consumer behavior regarding Smartphone.