… Social media has the power to grab a consumer’s attention and cause them to take action. Looks like you’ve clipped this slide to already. In the first article, White and Argo document the reactions of consumers being imitated or mimicked by other consumers (e.g., in product choice). There are three types of cultural factors include social class, culture, and subculture. Now customize the name of a clipboard to store your clips. POST GRADUATE DIPLOMA IN MANAGEMENT DISSERTATION PROJECT REPORT Psychological factors are based on their perceptions and attitudes, including their ability to comprehend information and how they see their needs. The following are the main economic factors that greatly influence the consumer buying behavior: Personal Income: The personal income of an individual influences his buying behavior as it determines the level to which the amount is spent on the purchase of goods and services.The consumer has two types of personal incomes disposable income and discretionary income. Each member influences and gets influenced by a family member depending upon his/her role, life cycle stage and relationship dynamics i… Reference groups influence consumer behavior in two ways. It is preferable to do that this kind of outing with friends or colleagues  in restaurant. Age The concept ‘consumer behaviour’ has been gaining importance since 1960. Reference group motivation (Maslow’s need 2. Cultural Factors Influencing Consumer Behavior Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. Dissociate Group. You can change your ad preferences anytime. How culture acts as an “invisible hand” that guides onsumption-related ttitudes, values and behavior. Social media platforms seem to be increasingly and effectively … In addition to cultural and social factors, personal factors also influence consumer behaviour. It includes knowledge, belief, traditions, … Factors Influencing Consumer Behaviour: Social Factors, Personal Factors, Psychological Factors and Economic Factors Factors Influencing Consumer Behaviour – Important Factors: Culture, Sub-Culture and Social Class. First, they set levels of aspiration, offering cues of what lifestyle and related purchasing patterns we should strive to achieve. Three factors can influence consumer buying behavior: personal, psychological, and social. Culture and Sub-culture--Culture refers to the set of values, ideas, and attitudes that are accepted by a homogenous group of people and transmitted to the next generation. This study examined the impact of social media platforms and brand awareness in relation to the consumer decision-making and buying behavior patterns influenced by social media. Meaning of Consumer Behaviour: Consumer behaviour is a comparatively new field of study. Family Role Structure and Buying Behaviour/Buying Roles 5. Cultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. After studying this chapter students should be able to understand: 1. A project report on consumer behaviour. A recent report from Deloitte shows how social media affects consumer behavior. • Psychological factors. Personal factors! BEHAVIOR If you continue browsing the site, you agree to the use of cookies on this website. A consumer’s behaviour is influenced by the following social factors: 1. The influence of reference groups on Consumer Behaviour is felt through the influence of Social power. ADVERTISEMENTS: Some of the external factors that influences consumer behavior are as follows: Besides the internal factors, external factors also influence consumer behaviour. Consumer is highly influenced by the member of the family. For example, in the West, it is common to invite colleagues or friends at home for a drink or dinner. Submitted for study of individuals and organizations and how they select and use products and services 1. Social-class membership often serves as a frame of reference for the development of consumer attitudes and behaviour. If you continue browsing the site, you agree to the use of cookies on this website. Every individual has some people around who influence him/her in any way. those internal to the individual) and exogenous factors (i.e. Types of situations, nature of situational influences, situation classification, situational influences & marketing strategy Family, references groups and roles and statues affect the buying behavior significantly. OF Marketers need to understand the buying behaviour of consumers for their products to do well. For example, a consumer may buy a Ferrari or a Porsche for the quality of the car but also for the external signs of social success that this kind of cars represents. A recent report from Deloitte shows how social media affects consumer behavior. A STUDY ON IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING Consumer needs & 1. Social influence describes how our thoughts, feelings, and behaviors respond to our social world, including our tendencies to conform to others, follow social rules, and obey authority figures. Cultural Factors affecting the Behaviour; Social Factors affecting the Behaviour; Age4. Cultural and Social Factors 4. You can change your ad preferences anytime. Types of Buying Behaviour 6. To Study the Emerging Developmental Challenges in Rural India - Rural marketi... Campaign Planning for a perfume brand - DOUCEUR - POWERPOINT PRESENTATION. SOCIAL FACTORS AFFECTING CONSUMER’S PURCHASE IN FURNITURE Reference group Reference group can be defined as any person or group of people who significantly influences an individual’s behavior ( Sakpichaisa, 2012). Family bonds are more stronger than bonds in any other group and all members of the family form a single decision unit in case of purchase of products and services for common consumption. Introduction to Consumer Behaviour 2. Social influence takes two basic forms: implicit expectations and explicit expectations. The important factors here are family, reference group and status. 2) Social Factor Social factors also affect the buying behaviour of consumers. Culture can be different by region, different groups and even countries. Like the unwritten laws The consumer behaviour or buyer behaviour is influenced by several factors or forces. IN this unit, Chapter 11 deals with Reference Group and Social Power. Psychological Factors | PowerPoint PPT presentation | free to view Submitted ADVERTISEMENTS: These factors include culture, subculture, social class, reference group and family influences. Many factors, specificities and characteristics influence the individual in what he is and the An individual and a consumer is led by his culture, his subculture, his social class, his membership @article{Ramya2016FactorsAC, title={Factors affecting consumer buying behavior}, author={NIn addition, social risk factors may affect the outcomes of care through direct pathways by influencing … Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. Family Influence on Consumer Behaviour. SAKSHI DHYANI It’s usually better practice to make it possible and easy for consumers to choose your product within their cultural comfort zone. Get the plugin now Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. Culture influences what feels right, normal and desirable. Economic factors 5. Example − A person from a low-income group may focus on price while making the purchase while a person from a higher income group may consider the quality and uniqueness of the product. those internal to the individual) and exogenous factors (i.e. Cultural Influences On Consumer Behavior - Cultural Influences On Consumer Behavior Culture: Is the accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or society. CONSUMER BEHAVIOUR This report will also help you to learn about:- 1. 53% of those shoppers ended up making a purchase. Under the Guidance of the influence of culture on consumer buying behaviour * * * * * * * * * * racial subcultures. SERVQUAL MODEL & PERT & CPM & PROJECT MANAGEMENT - POWERPOINT PRESENTATION, TIMES OF INDIA -SUPPLY CHAIN MANAGEMENT MODEL -INDIA, BookMyShow - Consumer engagement flowchart - Powerpoint Presentation, Barriers to Effective Communication Powerpoint Presentation. TO STUDY THE EFFECT OF BRANDED ENTERTAINMENT IN WEB SERIES ON THE BRAND SALES... Digital Progress of India explained with the FICCI Report 2017 - Powerpoint P... Netflix India - Campaign Planning - Powerpoint Presentation - 2017. 2. Aspirational Group. LEARNING OBJECTIVES . It is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or … We conclude this unit with a discussion on impact of culture and also about cross-cultural consumer analysis. Social perception is a very important attribute that influences the buying behavior of an individual. They are: 1. Culture contains smaller subcultures or groups of people with shared values systems based … Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: – A person’s reference group consist of all the groups that have a direct/ indirect influence on the person’s attitude/ behaviour. main racial culture: the white american consumer subratial culture the ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 3b917d-YTg0N Some of the personal factors are: i. Personal Factors. Reference Group: These messages have started to influence different aspects of consumer behaviour, such as information acquisition, opinions, purchase behaviour and evaluation (Ionas, 2014). How Do Personal Factors Play a Role in Consumer Behaviour? (BATCH 2015-2017) Culture; Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. 4. Perception Personal factors3. Social factors 3. While a shopper from the upper class will be more attracted to elements such as quality, innovation, features, or even the “social benefit” that he can obtain from the product. This study examined the impact of social media platforms and brand awareness in relation to the consumer decision-making and buying behavior patterns influenced by social media. The environmental factors affecting consumer buying behaviour are explained below. These personal factors differ from person to person, thereby producing different perceptions and consumer behavior. The following powers are used to influence individuals in a group: (1) Reward Power – It is the power to restrict or allocate material resources and rewards to a person. PARTIAL FULFILLMENT OF THE REQUIREMENTFOR THE DEGREE Theories of Consumer Behaviour 8. roles and status of social factors that influence consumer behaviour…: roles and status of social factors that influence consumer behaviour Consumer Behaviour – Cultural factors; Culture plays a very vital role in the determining consumer behaviour it is sub divided in. Reference groups influence consumer behavior in two ways. PPT – Chapter 14: Social Class Influences on Consumer Behavior PowerPoint presentation | free to download - id: 1a254-Yjg0Z. WE end the course the last unit, Unit 4 that is the unit on Consumer decision-making. Dissociate Group. Every individual knows some people in the society … Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The society is composed of several individuals that have different preferences and behaviors. 5-8 Social Influences Group membership influences an individual’s purchase decisions and behavior in both overt and subtle ways. Psychology of Consumers 3. These are some of the underlying factors that influence the consumer behavior, and the marketer must keep these in mind, so that appropriate strategic marketing decision is … Culture, Sub-culture and social class are particularly important in buying behaviour. Factors Influencing Consumer Behaviour: Consumer behaviour is affected by a number of factors. See our User Agreement and Privacy Policy. With access to an almost-infinite ocean of information at any given time, businesses have to seize every opportunity to be in front of their target audiences. A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. ROLL NO: GM15069 APlot No.2, Knowledge Park-III, Greater Noida Economic Factors 2. There are 4 main types: Social Factors influencing consumer buying decision can be classified as under: Reference Groups Immediate Family Members Relatives Role in the Society Status in the society Reference Groups. Aspirational Group. Culture refers to the way of living of a group of people. Consumer Behaviour: Notes, Question and Answers, Examples, Process, Factors, Models & Strategies in Marketing 1. Factors influencing Consumer’s Behaviour in the Market – Social Factors: Reference Group, Family, Roles and Statuses. 3. See our User Agreement and Privacy Policy. THE FACTORS INFLUENCING | PowerPoint PPT presentation | free to view Cultural Factors affecting the Behaviour; Social Factors affecting the Behaviour; Situational Influences - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Reference groups comprise of people that individuals compare themselves with. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The study focused on how social media affects consumers from different age ranges and races. Cultural Influences. The impact of social media on consumer can be seen easily with change in consumer behavior. The behaviour of buyers is the product of two broad categories of influence; these are endogenous factors (i.e. From these results, social media has influenced their buying behavior. those external to the individual) Whilst these are variables that are largely outside the direct control of marketing managers, an understanding of them can be harnessed to great effect. It also strongly affect consumer responses, so it must be taken into account by company when designing marketing strategies. Clipping is a handy way to collect important slides you want to go back to later. Top Ramen Instant Noodles PART 3 - Creative Advertising Strategies (for India... No public clipboards found for this slide, Consumer Behaviour Powerpoint Presentation. Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. Role and status hierarchy theory 3. The use of social media has been considerably growing these years. The measurement of social class is concerned with classifying individuals into social class groupings. Beliefs & attitudes 2. Family, reference groups and social classes are all social influences on consumer behavior. Situational Influences - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Culture needs to be examined as it is a very important factor that influences consumer … According to aging experts, senior consumer behaviours are highly variable, meaning that as a group they have more reasons for buying something than teenagers. Cultural Factors. Consumer behavior is influenced by cultural factors like social class, buyer’s culture, and subculture. Furthermore, consumer behavior is the regulation that combines factors from psychology, sociology, anthropology and economics, which attempts to understand the buyer decision-making process individually and in groups (Dodoo, 2007). Family bonds are more stronger than bonds in any other group and all members of the family form a single decision unit in case of purchase of products and services for common consumption. Most studies show that the Internet and social media usage is changing consumer behavioral modern trend also witnessed in developing countries such as Kosovo. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops him from buying. Consumer behavior is, nonetheless, very much influenced by culture. These factors are not individualistic and are external to the individual. Furthermore, social factors play a special role in the decision of the buyer’s purchase (kotler and Armstrong, 2006). A family is a social group and all members of a family influence and get influenced by each other. Family2. Social perception is a very important attribute that influences the buying behavior of an individual. Now customize the name of a clipboard to store your clips. Learning 1. • Social factors First, they set levels of aspiration, offering cues of what lifestyle and related purchasing patterns we should strive to achieve. Tastes change over time. Types of situations, nature of situational influences, situation classification, situational influences & marketing strategy ON Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Dr. Prachi Agarwal. The behaviour of buyers is the product of two broad categories of influence; these are endogenous factors (i.e. There are five questions that support any understanding of consumer behaviour. According to a study done by Sociable Labs, 75% of shoppers who read social sharing comments about a product have clicked on the link in their friends’ Facebook posts, taking them directly to the product page or a retailer’s website. Cultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. Factors influencing consumerbehaviour Psychological factors Social Factors1. Second, they help define the actual items/services considered acceptable for displaying those aspirations—the kind of housing, clothing, or car, for example, deemed appropriate for a member of the group. Consumer behavior is greatly influenced by cultural, social, personal, and psychological factors. Especially for all the “visible” products from other people. Internal or Psychological factors 2. What culture is and how it impacts consumer behaviors. Implicit expectations are unspoken rules. • Cultural factors Retailers that ask consumers to swim against the social current are making it harder for the consumer to choose their services. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Culture Basically, culture is the part of every society and is the important cause of person wants and behavior. 1 It also depicts how companies can effectively make use of social media platforms as marketing strategy tools in business performances. The first two articles in the collection focus on social influence that is overt in nature; that is, the social other is purposeful in the social behavior that influences the actions of the consumer. Cultural elements See our Privacy Policy and User Agreement for details. Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. – Reference groups are either Membership Group. Looks like you’ve clipped this slide to already. The study focused on how social media affects consumers from different age ranges and races. Example − A person from a low-income group may focus on price while making the purchase while a person from a higher income group may consider the quality and uniqueness of the product. The Various factors influencing Consumer Behaviour can be classified into 4 categories: 1. • Personal factors The Adobe Flash plugin is needed to view this content. Factors Influencing Consumer Behaviour 4. Personal factors deal with an individual’s interests and opinions, which are affected by their demographics. Hence, the social factors influence the buying behavior of an individual to a great extent. ... richly illustrated Powerpoint Presentation of 184 Slides. G.L. A family is a social group and all members of a family influence and get influenced by each other. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Social media platforms seem to be increasingly and effectively bringing … Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: – A person’s reference group consist of all the groups that have a direct/ indirect influence on the person’s attitude/ behaviour. Culture: We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Various studies affirmed that national culture affects the likeliness to adopt technological products (Bagchi et al., 2004; Straub et al., 1997) and usage of mobile phones, in particular (Leung and Wei, 2000). All operate within a larger culture. Environmental Factors Affecting Consumer buying Behaviour. Initially started as a platform to share photos and videos with friends and family but turned out to be a dominant marketing tool. social influence. Social class is important to predict the consumer behavior. Cultural Influences On Consumer Behavior - Cultural Influences On Consumer Behavior Culture: Is the accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or society. sanjeev sahani Influence of Culture on Consumer Behavior . Factors that are personal to the consumers influence their buying behavior. The relationship between social media and consumer decision-making present that social media affects advertising attitudes, brand attitudes, and purchasing intentions of consumer. The social role and status profoundly influences the consumer behaviour and his purchasing decisions. Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. By Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. Types of Decision Process 7. This paper will offer an overview on how the consumers use social media in the stages of decision making process and the psychographic variables that influence their behavior. 1. consumer behaviour. In addition, the consumer buying behaviour may also change according to social class. Factors Influencing Consumer Behavior Cultural Culture Social Reference Groups Family Roles & Status Personal Age & Life-Cycle Stage Occupation Economic Situation Lifestyle Personality & Self-Concept Psychological Motivation Perception Learning 13.